Advocate for Conviction, Humility, Awareness, iNtegrity, Growth & Empowerment Jamaica (Advocate for CHANGE Jamaica) Limited was coined in 2016 and incorporated on July 17, 2019. Advocate for CHANGE Jamaica is an advocacy group geared towards stemming paternal absence and decreasing its impact on Jamaica. Advocate for CHANGE Jamaica was developed on the premise that paternal absenteeism is one of the social ills that contribute negatively our societal norms such as the way parenting is viewed for males, unhealthy relationships that exist among the sexes, criminal activities, among other social ills.