For more than three decades, Foley & Puls has been at the forefront of multi-family market research and analysis. The research, together with our experience in residential development, provides insight into market performance and project potential to real estate investors, developers, owners and lenders. Our methodology creates a forward- view of a project’s potential by integrating intense research into market fundamentals such as inventory structure, rent increases, renter incomes and unit absorption data with projections of demographic trends and income-driven demand per unit type. This extensive experience is crucial to understanding the dynamics of product supply and demand—critical information which enables our clients to identify current and future project potential, zero-in on appropriate target markets and create product mix and pricing strategies that will maximize potential yield.