Cuddledry was inspired by dads and created by mums - to make life with a new baby just that bit easier. Our Original apron-style baby bath towel is a multi-award winner, and featured on BBC Dragons Den. The Cuddledry concept was founded by Helen Wooldridge and Polly Marsh, two long term friends, now working mums. Their first product was the Cuddledry baby bath towel - now a multiple award-winner and a 'must-have' for all new mums and dads. The Cuddledry baby towel attaches to the parent like an apron, so both hands are free. Lifting baby up out of the bath is easy and safe, and you cuddle and dry your baby in your arms naturally, strengthening the bond between you when baby feels most vulnerable. You don't have to think about holding a towel at all. Original Cuddledry baby and toddler towels contain pure cotton and bamboo fibre - the softest, most absorbent towelling you can buy. Naturally-grown bamboo is used to make a new fibre that is perfect for babies - silky, luxurious and with natural antibacterial properties. The bamboo and cotton we use is grown without pesticides, and is certified by Oekotex. We don't use gimmicks and we are serious about quality of the product. The luxurious materials used and the quality of the craftsmanship, mean your Cuddledry towel is something you will use daily for years, and its softness will always remain.