Loon Media Group (LMG) is a publisher of South Asian language digital products and books. LMG's flagship magazine is Panippookkal, which means Winter Blossoms. Available online and in print, Panippookkal is a cultural bridge between the Tamil reader’s birthplace and their home in North America. Panippookkal celebrates Tamil culture and language by promoting cultural activities, entertains readers with stories that resonate with their shared experiences, and provides cultural enrichment to anyone who enjoys reading Tamil. LMG future plans include children's educational products and classroom aids.