BA, as we call it, was created back in 1996. It has grown a reputation for it’s straight out honest advice, industry leading knowledge and award winning service. Bike Addiction is truly one of Sydney’s premier bicycle stores and we can say that proudly. In an all but unregulated industry you are only as good as you choose to be and we choose to uphold high standards in everything that we do. Our specialty is in the true top end; the performance side of bikes and bike racing. But don’t let that scare you if you’re just starting out. We’ve all got to walk before we can run. We had to make plenty of mistakes ourselves to know what we know today let me assure you. The best real world knowledge comes from having been there and had a crack at it yourself; falling on your face a few times in the learning process we reckon. So if you’re starting out, ask us questions, lots of them! That’s what we’re here for after all; and why we're a real store and not just a web page.