ANSWR - formally known as Owow - is a home salon beauty brand on a mission to simplify beauty by empowering women to be their own beauty experts and take ownership of their beauty routines. Known for its first-ever at-home keratin treatment that took the industry by storm. At its core, ANSWR makes expensive salon treatments accessible to everyone by providing convenient at-home alternatives inspired by real experts - its customers. When it comes to future product development, ANSWR is socially driven by the voice of its real customer - the voice of ANSWR.