White Square is the festival of creativity, one of the major events in marketing and advertising industry of Eastern Europe, annually held in Belarus. On April 14-16 in Minsk it will be held for the eighth time. Festival positions the idea to promote business through creativity and creativity through business. Corporate identity of the festival annually changes emphasizing current challenges of time. LEVEL UP! – is what festival’s slogan says this year offering all the participants to reach a higher level of professional thinking. Promoting creativity White Square is still business-oriented. The festival consists of two main parts – competition of entries and business forum for the exchange of experience and innovations in the industry of marketing and communications.