Brdzwork is a niche transformation communication and brand strategy company, focused on integrated investor, employee and client communication. I'm Michelle, founder of Brdzwork. Early in my career, as head of communication for a mid-sized professional services firm, my team built an award-winning employee referral program that resulted in a 3000% (no typo here!) increase in employee referrals. Central to the integrated program was a cute rubber duck! But that’s not what drove the results. It was the combination of a few factors that must be present for a communication or change management program to work. It was our understanding of the problem, the emphasis on the business processes, leadership alignment and a bit of competition that put it over the edge. Clutter-busting communication programs lead with science, not art. A year later while interviewing with the CEO of a Fortune 500 company, he said “we are too formal here, we won’t have ducks or birds in any of our communications campaigns.” I said, “but the birds delivered results, the birds worked!” Hence the name Brdzwork. Our hallmark is transforming companies, and transforming the communications function into a high-performing, outcomes-oriented driver of corporate strategy. With high integrity, strong business acumen and inspiration, we work with CEO’s and their teams to clarify their vision and strategy and then deliver clutter-busting communications across channels to connect investors, employees and clients to build brand – and deliver results. We have nearly two decades of experience responsible for all aspects of communications, brand, marketing and investor communications at several Fortune 500 companies. Led or advised on high-profile turnarounds, nine CEO transitions, due diligence, more than 30 acquisition integrations, billion-dollar merger deals, capital structure changes, debt restructuring, challenging integrations, transformations, operational overhauls and business model changes.