French based qualitative market research agency performing local and international jobs - high specialization in big ideas and also in any qualitative on communication - innovation specialist from creativity up to concept screening Founded by Isabelle Milgrom, 5 years as strategic planner at BDDP and Lintas, 4 years at GfK and 10 years at Ipsos (5 years at Ipsos marketing and 5 years as head of department for Ipsos ASI Qualitative)