Hello Vino is the authority in the mobile wine recommendation space. With an installed base of more than 2.5 million wine consumers, its influence extends beyond awareness to actual purchases in the on- and off-premise beverage sales environments. Hello Vino is in the unique position of influencing behavior during all stages of the buyer lifecycle, from awareness at point of purchase to trial, loyalty and advocacy. The Hello Vino platform bridges the gap between the digital and physical worlds - converting digital marketing efforts into both online and offline retail impact. At its core, the Hello Vino app recommends specific wines by meal selection, personal taste preferences and wine-buying occasions (holidays, events, etc.), delivering highly-relevant content to consumers while making their purchase decisions - the apex of contextual marketing. Hello Vino educates the next generation of wine consumers. Similar to how Wine Spectator and Wine Advocate influenced previous generations with wine ratings and articles, Hello Vino assists Millennial and Gen-X consumers who use smartphones and the Internet to research purchase decisions. Hello Vino offers mobile marketing programs to both retailers and brands, delivering contextually- and geographically-targeted messages to consumers based on personalized behavioral data.