I opened The Creative Career Counsellor on Saturdays to help people learn how to manage career decisions using tailored approaches they can replicate at future decision points. I aim to be an equalising force that is accessible to those who, through no fault of their own, have been disadvantaged to this point in their life. My approach is: • Data-driven – To imagine and ‘try-on’ possible careers, people need qualitative data to make meaning of the world. • Rigorous – Interventions are rooted in careers theory and other disciplines with evidence-based models or theories. Continuous improvement is part of the practice. • Responsive and creative – each person is different. They define how I can be most useful. My role is to creatively tailor the intervention people can fulfill their needs. • Safe, non-judgemental, and unrestrained – I provide space to develop and explore ideas free from burden. Ideas become grounded through learning and action planning, not pre-existing restraints. • Action orientated – each person is responsible for their own life. I support individuals to make and own choices that are orientated toward achievable actions. • Morally ambitious – I am active in improving systems that diminish an individual’s access to opportunities or embeds inequity into society’s norms.