Norton Disney is based in London, United Kingdom. Norton Disney´s dominant practice is in the development of themed amusement parks, mainly focused on edutainment. The basic principle of the concept ND is specialized on is : “Children play adult roles”. The underlying idea on this kind of themed park is a place where kids go to play adult roles. They become a policeman, a fireman, a doctor, a driver...... Role playing is a timeless, universal game that is embedded in children: they need no instructions and they do it every day...