We have developed this book & supporting website and the concept of the Profit Mindset to support sole traders, small to medium enterprises and mid size firms in understanding the three main components of their cashflow. This book will show you how to analyse and challenge the money coming into and going out of your business and how you are funding the gap between the two; ultimately enabling you to develop a Profit Mindset to increase your business’s profitability. This book focuses on providing a foundation in the key concepts of the Profit Mindset. John Crawley Declan Flood Ken Porter