The company was founded by two Pharmaceutical Executives with over 25 years each of experience in the industry. Their goal is to partner with small to mid-sized pharmaceutical, biotech and device companies that are looking to increase the impact of promotional efforts via telephonic or video interactions with customers. The company also provides pull-through services at the pharmacy level with the goal of removing barriers for patients to receive their commercial drug. They believe there is an opportunity to provide this service at a fraction of the cost of other virtual engagement providers but will the same level of impact.