Simplista solves a fundamental problem at the top of any retailer’s supply chain: product listing, an antiquated and costly process, where operational friction means lost revenue for both retailers and their suppliers. Simplista is a cloud based platform that simplifies and automates product listing and item master management for retailers. We solve retailers’ three challenges: Supplier data is easily captured and validated at source, retailer data is quickly and accurately integrated, and product changes are executed seamlessly. All of this happens in real time.