The entrepreneurship in the arts MA program at Purchase College addresses a critical need for imaginative and skillful leadership in both the commercial and nonprofit arts sectors in the U.S. and in countries that model the U.S. system. Future arts leaders will need to reinvent and create a new landscape. To do this, they will need a solid foundation in management and leadership skills, but will also need to think, act, and work as entrepreneurs. The goal of this degree program is to enable graduates to identify, imagine, and build enterprises that will create and sustain the arts marketplace of tomorrow.