ISRAERU aims to introduce Israel as a new brand in Japan by celebrating the vibrant, bustling and exciting culture of Israel, along with its life, beauty & technology through the sharing and engaging stories and original content in Japanese about the “real Israel”, as explored by Israeli local experts. “ISRAERU” is a portmanteau of the English “Israel”, combined with the Japanese pronunciation of the word (“Isuraeru”). This amalgamation of words and cultures is signifier of the root of the venture – a vision of fostering a tighter connection between Japanese and Israeli cultures. ISRAERU is the online media to provide quality contents in Japanese on Israeli business, culture, lifestyle and travel. We want to invite you to be pioneers in this project and take the opportunity to convey together with us, the untold secrets of Israeli culture.