The mission statement of The Fly Reel Company is a simple one: "To design, develop and produce high performance British made fly-fishing products" This has been achieved through the use of cutting edge engineering materials including aerospace grade aluminium, titanium and high grade composites, combined with CNC precision engineering technology, to produce products which redefine quality. The idea which sparked the formation of the Fly Reel Company was in bringing high quality innovative British made products to the market. Fly-fishing is a sport we are passionate about and it is this passion which drives our development.