About SELF Germany Self is a technology- and quality-oriented specialist in the design and production of innovative commercial LED lighting for the global retail market. With our experienced engineering team, we always focus on the latest developments in technology and materials. Time goes by and stores frequently change their appearance. From Cologne, we provide you LED lighting solutions for the following applications: - Cooler lighting - Linear lighting - Showcase lighting - Trunk lighting - Track lighting - Recessed lighting The Self headquarters, in operation since 1993, are located in Ningbo, China. With a professional R&D team, an advanced testing laboratory center and 58,000m2 of production space, Self is well known within the lighting industry as a contributor for the National Standards for Light Emitting Diode (LED) Lighting Fixtures for Indoor Use (China), as well as a VDE TDAP holder (Europe) & UL CTDP holder (North America). Combining our extensive knowledge of LED technology with our creative design philosophy, we strive to be the perfect solutions provider, to illuminate your world. https://www.youtube.com/watch?v=b_iLCw4fI8s