Loving Naturals is a natural products company created out of the desire to provide safe and natural products for our family and yours! The burden of toxins in our bodies today can be overwhelmingly heavy. Water, food, vaccines, medications, skin care products and more are often tainted with dangerous chemicals and preservatives. As new parents in 2005, my husband and I found ourselves earnestly researching how to provide the safest and healthiest environment for our baby and lower the burden of toxins she would have to carry. We started by eating organically grown foods, cloth diapering, treating sickness naturally and using natural cleaning products and skin care products. Choosing natural skin care products was very important to us, specifically sunscreen because of how often it needed to be applied and the concern we had for the ingredients being absorbed into our babies skin. We found that many of the so called "natural products" didn't seem so natural after reading a long list of unexplained ingredients that we had never heard of or could not pronounce. We would often use a product that we thought was safe and find out later it contained a harmful ingredient. We also learned that companies can disguise a chemical as simply "fragrance" and can actually omit "key" ingredients on the label if they have been "proven" safe. This prompted us to start our own company, Loving Naturals, created out of the desire to use the most safe and natural products on our children and provide consumers with a product they could trust. You can be assured, we will earnestly research every ingredient we use, use the most natural or organic ingredients available and always disclose every single ingredient. We hope you love our products as much as we do!