Short, beautiful, focused books for busy business executives. http://senseandrespondpress.com Sense & Respond Press publishes short, beautiful, actionable books by leading practitioners in the field of innovation, digital transformation, product management, and design. Our readers are smart, busy, practical innovators. Our authors are experts working in the fields they write about. Sense & Respond Press is the newest venture from Jeff Gothelf and Josh Seiden, authors of the groundbreaking Lean UX, and of the Thinkers50-nominated Sense & Respond.