Grassroots California was founded on the Venice Beach boardwalk by Ryan Connolly in 2008. Connolly left the world of real estate after selling a FedEx building and put everything into a storage unit to follow his dreams by starting GRC. Since then, GRC has grown from a company sold out of their back pack to being sold in 300 stores in 20 countries all around the World. GRC has collaborated with Jerry Garcia, Pink Floyd, Method Man, Cheech and Chong just to name a few.