Analysing Prices in the UK Pharma Industry. WaveData was founded in 2000 to provide a unique & innovative service to the pharmaceutical industry here in the UK. We specialise in the collection & analysis of up-to-date market prices for a vast range of pharmaceutical & related products. This has enabled us to compile a database of price information on over 50,000 product lines. Our database and associated software applications are used by clients from all sectors of the medical products market:- • to allow them to observe, understand & react to changes in their commercial environment; • as important tools in the development of both short-term & longer-term pricing strategies.