Why India needs Chacha420? Chacha420 brings attention to important causes and promote positive social change. Our messages of acceptance and inclusion promote the idea of a more tolerant and understanding society through fashion. With that in mind, Chacha420 was founded in 2021 by Shivam Chauhan and Aishwarya Sharma. Our four foundational pillars are the heartbeat of Chacha: Respect for the environment: We use 100% recycled packaging to ship our products. We also use surface transportation to reduce carbon footprint. Respect for people: Our forever priority is to support fair labor practices, diversity and inclusion. This also includes being vocal about the right and stories of our people. Integrity: Our promise to be aligned with our values is essential to our existence. Anything that is violating rights of living beings, or environment is introduced with a quick no. Innovation: Chacha's goal is to innovate continuously on our supply chain so that we can reduce our footprint, use materials that are gentle on earth, and still be able to squeeze in the quirkiness.