We want to change the reputation running has received in the past. To us, running isn’t lone wolf but rather a team sport. Turning this belief around is not an easy task, but we are more than confident to accept this challenge. We believe running deserves much more attention, which is why we try to inspire people to become interested in it. Most of the athletic clubs in Germany are old-fashioned and way too conservative to change anything. To them, running is purely competitive – every man for himself. But we believe running is a beautiful team sport and should at least be a conceivable option for all kids who are about to start their first extracurricular activity. So we made showing young people the joy of fast running one of our main goals. In addition, we want to push running forward on the performance level. Somehow, people have always set limitations to running – just like everyone believed the 4 minute mile would be unachievable. But with a little training, motivation and the right team, everyone can run faster than originally expected. We want to change those beliefs and make fast running seizable to everyone – more human. There still is a huge gap between recreational runners and elite runners. And we believe there is something in between that closes this gap.