The Choice Architects is the first creative agency that focusses on practical solutions for choice optimization and new behavior. Life is about making choices and making choices is hard. Through an ever increasing amount of options the overall picture gets lost; people postpone making decisions or make a choice which isn’t optimal. The Choice Architects help to simplify the decision making process and design creative tools that motivate to act. So people can choose what they really want and organisational learning is improved. We do so using visual and intuitive elements which often play a role in the decision making process. The Choice Architects are active in a number of different fields.