Juan Laura and his family have grown and maintained heirloom cocoa for more than 40 years in the Upper Amazon Rainforest in the Apurimac-Ene River Basin - Peru. Today, the Laura family offer craft, Single-Plantation, and Tree-To-Bar aromatic dark chocolates. As cocoa bean fermentation master artisans, they get each heirloom variety to express their unique sensory profiles in single-selection chocolate bars. Unveiling the hidden potential of cocoa, Mr. Laura is developing in chocolate what has traditionally been done with fine wines, as a way to conserve cocoa genetic diversity and the rainforest where it is originally from.