Loupe is a design incubation space founded by Chow Tai Fook Jewellery Group and fully supported by Chow Tai Fook Art Foundation to discover and foster new generations of jewellery designers. It is located right in the heart of Hong Kong at PMQ, a historical landmark that is an important part of the city's recent urban development. Loupe houses a residency program, boutique, an exhibition space, public workshops and seminars, and a teahouse to provide a platform for jewellery designers to further their crafts and engage with the public. Celebrating the solidarity of designers from across the globe, Loupe is a design hub that is motivated by creative development and community spirit. The design residency and education program invites jewellery designers from all around the world. They have the opportunity to collaborate and work with Asian jewellery masters who have dedicated their lives to heritage craftsmanship. By bringing together traditional jewellery making techniques with contemporary design, these individuals are an inspiration to their peers by revolutionising the jewellery industry. A pioneer in its field, Loupe promises to pave the way for more design incubation spaces throughout Hong Kong.