aidie London is a London-based, multi award-winning British baby brand. We specialise in infant footwear and make the only baby shoes in the world designed by infant developmental Psychologists, to support cognitive function in babies. Amazon's Choice for baby booties, voted 5 stars on trustpilot, and named Startup Business of the Year 2019, our moccasins were voted the UK's Best baby Footwear in the year of our launch and have been nominated for a German Design award 2020 for excellence in product design, to name a few. Place your order now for Free UK Delivery & a lifetime replacement guarantee on all purchases for the intended lifetime use of the product. An eco-friendly company, all our products and packaging are plastic-free, recyclable or biodegradable.