In 2010, Adele Revella founded Buyer Persona Institute to fulfill her vision that all marketers could be buyer experts — professionals who are a trusted source of competitive advantage because they have deep insights into how, when and why buyers choose the solutions they market. Our customers range from Fortune 100 companies to solo-practitioners on every continent. Three of the five largest software companies in the world rely on our private workshops and custom research services, while individual marketers enjoy the convenience of our pre-recorded online workshops.