Our new company, which we named Re:public Inc., is not a design firm nor a research agency, but a Think & Do tank. As we have been involved in a discussion with the national government on Japanese innovation ecosystem in recent years, we have come to realize that often the culture of an organisation, a society, or a nation, is left untouched, undiscussed. While a top-down change maybe equally effective within an organisation, we find it cannot be a solution when problems of today have become increasingly complex and beyond control of a single institute. Our clients range from companies, educational institutions, or governments in national/regional level, and together we take a systemic approach to understand and take actions for the better. For years we have been the leading practitioner in human-centered design and ethnographic studies in the Japanese industry, and we believe that application of such practice can bring indigenous values and opportunities for change.