Roboto was founded to create strategic/creative plans capable of warming the heart of fandoms. Fandom, a combination of the words 'fan' + 'kingdom', is a group of people with passionate behavior and a sense of belonging around an object of admiration. Working with strategic planning and design, Roboto builds strong intellectual properties (IPs) with branding and relationship building with fandoms, not only for entertainment companies, but for companies capable of establishing an emotional connection with the public as well. We take care of the entire creative chain, from strategic planning to licensing planning, from creating the digital persona to creating style guides, product mixes and e-commerce implementation.