OUR MISSION IS TO SERVE ULTIMATE. As the sport evolves, we strive to reinforce those attributes which make it unique: athletic excellence, honesty, and a sense of community. To this end, we provide products that further the ultimate aesthetic and are high quality, good looking, and affordable. We love the sport, and we transfer that passion to the work we do to support it. We eat Ultimate for breakfast. From the rookie to the old timer, from the casual to the competitive, from the end zone to the dance floor, we make life better for ultimate players.