The much-loved Turkish brand, Pinar has been the quality choice of consumers, and a leader in the food sector since 1973. Launched as a milk and dairy products brand, today Pinar meets various, and versatile consumer needs across the dairy, meat and drinking water segments. As a pioneer in the food sector, Pinar has a string of proud ‘firsts’ that include the first healthy long life milk, ready-to-serve mayonnaise, cream cheese, frozen meat products, packed turkey products, and the first non-returnable bottled water. An increasingly competitive environment makes it even more critical for brands to gain consumer appreciation. With every new category it enters, Pinar successfully, and consistently maintains its iconic brand identity. This has only strengthened its prime position in Turkey, and kept it in sync with global trends. With its stable brand love, consumer loyalty, and sustainable profitability, the brand is poised newer segments and markets.