Strategies that make people tick need to characterize essence and purpose It is not an easy task to articulate why we do what we do. We simply lack enough distance to define our qualities. Your strategy is a remarkable and yet perpetual story, a fundamental part of your business. When done well, it resonates and interacts with the outside world. It is work in progress, always. Big ass plans start from the smallest iterations and get leveraged through excellent communication. We can assist you in facing new challenges: - A change in portfolio; the company has new products or great services that need ‘nuancing’. - A new businessmodel; followed by the need for a brand(new) storyline, positioning and propositions. - Business has changed lanes; the company moved to different verticals with new challenges and needs to amplify its presence. - Companies have merged and need to combine their ‘essence’ in a new narrative. - A specific pitch could do with some ‘spindoctoring’ or a set of fresh eyes. - Weakened awareness; the overall narrative requires amplification. - Attention for attraction; assistance is required in setting up the fundamentals for a seminar, roundtable, workshop or power session.