BULTACO is the legendary brand founded by Francisco Xavier Bultó, better known as Don Paco Bultó, in Barcelona on the 17th of May 1958. The thumbs-up Brand is based on three strong values: passion, innovation and competition. Its story is based on the purest feelings we have in life: to dream. This poem that Don Paco Bultó took as a personal belief clearly explains the “Bultaco Philosophy”. “To live is not just to be. But to be and to create. To know how to enjoy and how to suffer,and not to sleep without dreaming. To rest...is to begin to die.” Gregorio Marañón (1887-1960) The new Bultaco team always keeps the spirit of the thumbs-up, true to the traditional values that made legendary the brand founded by Don Paco Bultó: passion, innovation and competition. Bultaco gets inspired by the names of their legendary motorcycles, it is proud of its heritage, but does not live in the past, it is always looking forward. Bultaco is back with a solid project based on 4 key assets: A prestigious brand name. Bultaco is a legend in the world of motorcycles, a brand with numerous successes in competition, worldwide fame and a strong perceived image in the market. Advanced technology developed in-house. Just like in the 20th century, in the 21st century Bultaco will stand out for its advanced technological solutions. Bultaco is offering motorcycles with their own disruptive technology which will become a benchmark internationally, along with future developments in electrical and hybrid traction and ultra-light materials. A solid industrial project, with total control over the value chain: research and development, operations, finances, marketing and sales. A highly professional team. The entrepreneurial team includes first-rate international professionals, executives and engineers with renowned technical prowess in the automotive sector worldwide.