On Point is a leading Big Data capture and analytics enterprise specializing in consumer data harvesting and management facilitated through our two subsidiaries: On Point Market Research Group and On Point Media Group.   On Point Market Research Group promotes live consumer engagement, experiential activations, and lead conversion during live events at major sports and entertainment facilities throughout the country via low/no cost incentives. Our services prompt immediate consumer action and connect our brand partners with consumer data, transforming the entertainment space into a valuable lead-gen environment.   On Point Media Group is an experienced team that works closely with our brand partners to synchronize all aspects of their digital marketing plan into a seamless, coordinated effort. We work with partners to understand their potential customers’ buying habits and uncover what influences their customers’ buying decisions, leading to lower costs and achieved KPIs. Our customer-centric campaigns are structured to provide our partners with a year-round solution to directly identify and engage their consumers with messaging that drives conversion.