Market Dominance is conventionally considered to be the privileged position of a few lucky companies. Everything has to go right: product-market fit, and effective and scalale sales model, great timing, and availability of investment capital. But what if Market Dominance turns out to be something that cannot only be achieved by most companies, but is also within your power to have — without a lucky horseshoe, giving up control of your company to VCs or sacrificing your sanity. The Market Dominance Guys share the surprising secrets of dominating business markets with tested step-by-step recipes based on a powerful insight: it's so fast, cheap, and safe to use a conversation-centric approach to understand customer needs, build trust, and capture customers, that you can skip the traditional uncertainty, throw away that lucky horseshoe, and systematically dominate. It's not easy, but it is surprisingly simple and refreshingly direct. Listen up, learn, and dominate.