Our goal is to make beautiful handmade fine jewellery more accessible. Traditional retailers have margins which customers pay just as much for their jewellers' overheads than for the item they really want. Our pieces are 100% handmade in the UK & Ireland to investment grade and our diamond standards exceed every branded jeweller in Britain. We use GIA certification exclusively and our pieces are hallmarked in London. Time to focus on what you really want, rather than spending more money than is necessary. Buying fine jewellery with us means you can be safe in the knowledge you are getting the best value for your money. Our business model means we have low overheads and deal with no middlemen. We offer real pricing on diamonds, with high quality jewellery that more than competes with global luxury brands - just without the high margins.