Ruf Strategic Solutions is now part of Infutor Data Solutions. Infutor is the expert in Consumer Identity Management. We are 100% focused on enabling brands to know everything they need to about consumers, to instantly make informed marketing and risk decisions. Infutor’s experience linking trusted data sources result in solutions that: - Identify, verify and score inbound consumers, on-demand, with as little as a single identifier. - Link customer data, update/add missing identifiers and enhanced attributes. - Enable improved digital marketing performance through higher match rates and complete insights. Infutor gives brands a secure, privacy compliant foundation to improve inbound engagements and outbound marketing reach, and to minimize fraud and collections risk.