Mission The District Training strives to be the global leader in the wellness industry with brands built for sports and a sporting lifestyle Vision To be the bridge leader with a focus on connecting coach and athletes with guaranteed products and services in the sports market globally Values Performance Integrity Innovation Passion Ethos To unlock the superhuman strength in every athlete Why the logo? 3 elements - mindset, fitness, nutrition and covers the 5 health-related components of physical fitness, namely body composition, muscular strength, muscular endurance, flexibility, and cardiorespiratory fitness.