1st Financial -Moving you Forward 1st Financial-We are a privately held retail mortgage company with muli-state licensing. 1st Financial-is a company that is sales-centric with operational excellence. 1st Financial-Offers a true P&L model for branches . 1st Financial-Let's branches set their own margins based on local climates. 1st Financial-brings over 100 years of mortgage experience . 1st Financial-has amazing corporate culture . 1st Financial-Knows how to do business the right way.