Launched in 2010 by Ariane Zagury, Rue Madame Fashion Group (RMFG) is a well-established Asian partner for international brands with 60 POS in Hong Kong SAR, Singapore, Macau SAR and China PRC in 2022 as well as 4 online platforms. Currently, RMFG is • The partner of American Vintage for their retail development in Hong Kong & Singapore • The partner of Phase Eight for their retail expansions in Hong Kong & Macau • The partner of Whistles for their retail expansions in Hong Kong & Macau • The partner of Sweaty Betty for their retail expansions in Hong Kong & Singapore and Macau • The partner of Pure Group for all their retail across Mainland, Hong Kong SAR and Singapore • The partner of Hobbs for their retail development in Hong Kong & Macau • The partner of Gerard Darel for their retail development in Hong Kong Also operates various multi brands websites and Tmall platform