BLUE is a leading global agency that offers a rare combination of corporate communications expertise with unrivalled industry knowledge and access to media, contacts and stakeholder networks in the marine and energy industries. Founded by consultants who have significant experience and contacts within these markets, our clients benefit from strategic advice that is based on a genuine understanding of their business, the markets in which they operate and the issues and challenges that influence their environment. BLUE believes in the principle that in business it does matter what people think of your company, and that communicating effectively with all your stakeholders, from the media and governments to employees and customers is a critical business process. It is central to selling products and services, entering new markets, generating support and loyalty from customers, media and employees, influencing at a government and regulatory level, protecting your brand, and for attracting investment. Public relations is not about fabrication or ‘spin’. Its role is to build a lasting relationship with an organisation’s key stakeholders, based on communicating what it stands for and believes in, its business strategy and goals, its commitment to society, and its understanding of the market that it operates in. And, while we look to influence and change perception (when needed), it is always based on truths and in line with the company’s brand.