Aura Headpieces is a true Middle Eastern brand designed by Carolina Chammas, former Senior Editor at ELLE Arab World - “I have always been inspired by fashion and the varying styles women possess over time and throughout different cultures”. During her years working in fashion (Brand Manager for well-established brands such as Dolce & Gabbana, Roberto Cavalli and Marc Jacobs), after having completed a Master's Degree in Fashion Marketing at the Istituto Marangoni Italian fashion school in London as well as certificate courses from Central Saint Martins, Carolina also worked at Elie Saab then got immersed in the world of ELLE Magazine, when she longed for the perfect accessory: a boho-luxe statement headpiece. When she couldn't find exactly what she envisioned, she took matters into her own hands and launched her own brand AURA Headpieces in 2012, which revolves around handmade head couture. AURA Headpieces revolve around a fusion of cultures (introducing Middle Eastern princesses – Greek, Roman, Ottoman and Arabian feminine historical figures – to the West by adding an urban, fashion forward and contemporary twist). "If you look at important women in history, most of them wore jewelry on their head." The brand also represents a passion for artisanal creation and is a way to communicate Carolina’s vision of fashion, which is represented by a modern, ethnic, adventurous and multicultural AURA girl and a pure celebration of femininity.