I'm Cathy Larkin, owner of Web Savvy PR. As a PR & Social Media Strategist, I make connecting with your small business or non-profit customers simpler. I work with you or your staff to identify (or revisit) your organization's goals and define your audience/customers needs. I then work with you to design (or refine) a strategy for your organization using both traditional public relations (PR) tactics, and appropriate social media marketing tools that make it easy for your business and your customers to connect, and that help you reach your goals. -I work with established businesses and non-profit organizations as a PR & Marketing Consultant. -For emerging small business owners and start ups, I serve more often as a guide or as a Social Media Coach. -For larger organizations, I can work comfortably with your internal staff or external vendors. I also work with a group of independent consultants and can bring in additional expertise, if needed. Contact Me If: -You jumped into social media, but need to step back and develop a better plan to reach your goals or audience -You need to learn what tools will help you be more effective in your online PR & marketing -You need a social media consultant with years of PR experience backing up the work -You are PR pro or small business owner who just needs a quick update on best practices for Twitter, LinkedIn, Facebook or Pinterest -You started a blog (or want to) but need some guidance on where to go next, or how to make it better