Lorette was created for women who want to celebrate their female sensuality while declaring that it’s ok to be vulnerable. This is our strength. That space where love and fear exist simultaneously. This makes us both strong and soft. Lorette empowers women with a choice. No more conforming to the hypersexualized standards of the fashion industry. The Lorette girl instead revels in her feminine individuality and self-confidence. Founded in 2017 by Parisian designer Laure Stromboni, Lorette acquaints iconic French fashion with a Canadian audience. The creative and intrinsic aesthetics of the lingerie Laure designs is heavily premised on the ensuring women are able to connect with themselves first.