ITCHY is a D2C subscription for people with lifelong skin conditions; Psoriasis and Eczema. We connect them to products, treatments and doctors to help them reduce symptoms faster with long lasting results. Founded by people who’ve had psoriasis, atopic eczema and eczema for years, we came together to serve people with empathy, efficiency and equality, and develop the world’s best eczema treatments together with our community. Our mission is simple: to help you reduce symptoms with long lasting effect.