People of Crypto Lab (POC) is a creative & innovation lab dedicated to increasing diversity, participation, and representation in web 3.0 with the mission to build the metaversal blueprint for inclusion across Web3. POC firmly believes that web3 can only scale if diversity and inclusion is rooted in the foundation of what is being built. POC will develop, invest, and promote brands with diverse stories, teams, and projects that represent women, black, brown, people of color, and LGBTQIA+ creators, developers, and brands. POC will create empowering new opportunities for underserved creators and users. Our lab will develop IP, brands, games, multi-media content, and NFT projects built for the next generation audience and future-forward communities with all marginalized groups at top of mind.