Hooked Soul is an outdoor apparel company offering premium men’s and women’s clothing, specifically designed for extended wear, comfort, and with fishermen and outdoorsmen in mind. Hooked Soul is an extension of the outdoorsman’s passion for sports, hobbies, and lifestyle experiences with family and friends. Whether fishing in the blue waters of the Ocean, or fresh water lakes, rivers, and streams, each outdoorsman demands comfort and protection from the elements. Hooked Soul was founded in 2014 by three friends and fishing enthusiasts. The inspiration for Hooked Soul came from being outside, the camaraderie, and the thrill of the day’s catch. Their passion for an outdoor lifestyle led these three friends to research and bring to market superior performance clothing; the kind they always wanted for themselves. Hooked Soul shirt and headwear designs are made for functionality as well as everyday living. With the launch of Hooked Soul comes the commitment to treat our customers like we want to be treated, and to fully understand our customers, who, just like us, are “Hooked Souls”.